Projects I'm proud of — from headless storefronts to brand systems.
Pre-launch platform for a boutique reformer pilates and lifestyle club in Amsterdam-West. Trilingual invite flow, founding-member capture and direct integration with the bsport booking platform — built to convert interest into booked members before the doors open.
A deployment discipline built around one rule: reproduce the production build on your own machine before touching a hosting dashboard, and verify the live URL with a real request rather than trusting a green status indicator.
A historically inspired medieval strategy MMO where political intrigue, economic warfare and social hierarchy drive play — spanning Constantinople to the British Isles, with a living world map, dynasty building, military campaigns and character progression. TypeScript monorepo, live at feudalsim.net.
A production incident investigation across Vercel runtime logs, a Sanity dataset and a Next.js API route — finding that every inquiry submitted through the primary CTA was emailed to the owner but silently discarded by the CMS, while the form reported success.
Booking-and-trust platform for a national vehicle transport and roadside assistance company operating 24/7 from Zwijndrecht. Custom WordPress theme with a service-area plugin, WhatsApp-first conversion, and live Google review integration — one of the performance-critical sites I have built.
A scroll-driven portfolio built on Next.js App Router and Sanity, with locale routing across three languages, a shader background and a content model where every document carries parallel EN, NL and TR fields.
Complete redesign and headless storefront engineering for a Dubai-based luxury fashion atelier — featuring wishlist, product comparison, Instagram integration, full localization with currency and language selectors, customer dashboard, and mobile-first responsive design across all devices.
Full-stack redesign and custom feature engineering for a Dutch trading card game webshop — from a bespoke Crystal Luxe header system to a taxonomy-driven product showcase with live REST API product loading, all deployed without a staging environment via the Code Snippets plugin.
Full-stack headless Shopify storefront built with Hydrogen, Next.js, TypeScript and Tailwind CSS — featuring a complete product catalogue, customer account dashboard, wishlist system, checkout, shopping cart, Shopify Flow automations, and full SEO integration via Google Search Console and Bing Webmaster Tools. Deployed on Vercel.
